October 29, 2018 @ 5:13 AM

 CISSSINC

Part 1... The Results are in!

Loss Prevention Research Council

Convertible Tag - Anti Theft Tag All In One Decoder - Retail Theft Prevention

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CIS Convertible IR/Magnet Tag: Part 1.

Offender, Customer, and Associate Feedback

Introduction

The Loss Prevention Research Council (LPRC) conducted a series of in-person survey interviews at a Jacksonville, FL Mid-box StoreLab to understand associate, customer, and offender reactions to CIS’s IR/Magnet Convertible tag and detacher ecosystem of technologies.  The trial portion of this test, along with another set of Customer, Offender, and Associate data and an additional technological focus of anti-shoplifting tethers, will be collected and released as a Part 2 Report in 2019.  (Ratings scale is from 1.0 to 7.0 on all surveys) 

Research Goals:

Customers

1. Do customers notice the CIS Convertible Tag? 

2. Are customers bothered by the presence of the CIS Convertible Tag?

3. Do customers believe the CIS Convertible Tag will be an effective crime deterrent?

 

Below are direct Customer quotes regarding the CIS Convertible Tag:

  • “Lock (on other tags) makes me feel like I’m being accused”
  • “As long as they’re not in the way of trying them on I don’t care. Prefer smaller I guess”
  • “These are nice”
  • “Looks more secure (than other tags)”
  • “This is less bulky (than other tags)”
  • “This looks more intimidating, or odd I guess”

 

Customers believed the Convertible would be a strongly effective deterrent, rating it an average of 6.1 where 7 was “Very Effective at Preventing Shoplifting”.

80% of Customers indicated that they had never noticed the Convertible tag or any technology like it while shopping in this store. 

 Associates

1. How are associates daily duties affected by CIS Convertible Tag?

2. How do associates feel the CIS Convertible Tag compares to the previous technology in

use in terms of deterrence and customer perception?

3. Do associates believe the CIS Convertible Tag is an effective crime deterrent?

 

Direct Associate quotes on Convertible tag below:

  • “The fact that they scream loud. As soon as you hear the scream, you know
  • someone’s at the Vans”
  • “This will definitely scare them. Because it’s new. The shape is scarier. Blinking light is

 more obvious”

  • “When we’re selling these Vans, we know it’s protected”
  • “The old ones only half would alarm I guess when you clipped them. And we had people coming in with magnets and taking them right off. With these new ones you can’t do that. We actually had a habitual offender come in and get caught up trying, it was great. She tried detaching it with a magnet and it started screaming on her. She didn’t know what to do”

 

When it comes to offender deterrence, associates rated the Convertible tag at 6.2 out of 7 “Very Deterred”, while rating the previous (not CIS) tag at 3.3 out of 7.

Associates generally indicated that they would prefer the CIS solution to the old tags… as they liked the increased deterrent benefit of the CIS tags.

Offenders

1. Do active offenders notice (See It) the CIS Convertible Tag?

2. Do offenders understand the purpose (Get It) of the CIS Convertible Tag as well as perceive it to be a credible threat (Fear It)?

3. Does the CIS Convertible Tag influence potential shoplifting behavior in offenders?

 

Direct Offender Feedback/Suggestions

  • “That’s pretty brilliant. That’s a brilliant idea. I wouldn’t touch it”
  • “I’d avoid it altogether”
  • “Great that the IR stops normal magnets from working. It will alarm before I realize it needs IR and I’ll be stuck”

 

In response to the Convertible tag, offenders rated their likelihood of attempting to steal an item protected by the Convertible tag at 3.4 out of 7, slightly below “somewhat likely”.

  • The offenders noticed it (SEE IT)
  • They identified the tag as a deterrent (GET IT)
  • Most said they would take another item, go to a different store, or be completely deterred (FEAR IT)

 

The Convertible tag was described as loud, serious-looking, and technologically strong as a deterrent.  An increase in offender deterrence was the theme of this research as it stands, with another batch of intercepts and data  coming from a second test store in part 2 of this report, available in 2019.